BEHIND THE BRAND
Hey there -
I'm Jessy Tannous
I work at the intersection of digital transformation, media, and communication - not only as a strategist, but as a storyteller and educator.
My approach is shaped by experience across industries, from leading digital initiatives to engaging audiences through media and academia.
I specialize in translating complex technologies - including AI, blockchain, and emerging digital ecosystems - into clear, structured strategies. Whether advising organizations or speaking to large audiences, my focus remains the same: clarity, relevance, and impact.
CREDENTIALS
Academic Background
PhD Candidate
Digital Media & Communication
University of Lille, France
MSc in Digital Marketing
American University of Science & Technology
BSc in Digital Marketing
American University of Science & Technology
Professional Certifications
Public Speaking • Broadcasting • Media Production
A NOTE ON PUBLIC ENGAGEMENT
Media & Public Presence
Through my work in broadcast media, I have covered some of the most significant developments in technology and innovation, engaging with global leaders and shaping conversations around the future of digital transformation.
This experience allows me to approach strategy not only from a technical perspective, but from a communication and audience-driven lens.
MY APPROACH
Clarity First
Simplifying complex digital ecosystems into clear, actionable strategies.
Strategy with Execution
Combining long-term vision with practical, results-driven implementation.
Audience-Centered Thinking
Ensuring communication is structured, relevant, and impactful.
MY PERSPECTIVE
How I Think
Digital transformation is not only about technology, but about how people understand and apply it. My work focuses on bridging that gap - turning complexity into clear direction and meaningful impact.